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Do you find that during the winter months the queue of clients wanting to get their feet treated to a pedicure is significantly less than during summer? We here at The Edge believe pedicures are a year round necessity and are not just for summer, here’s a definitive list of reasons why you and your clients should keep up with regular pedicures even during the freezing cold winter months:

  1. Prevent cracked heels: Due to lack of moisture and colder climates, cracked heels are a common problem during winter and can become painful if left untreated. The best way to ensure that you and your clients don’t suffer with cracked heels during winter is to keep up with your regular pedicure appointments, during which time your heels will be professional...
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Comments | Posted in How To Articles By Chloe Ward
Winter Nails

The winter is a time for Christmas, crisp icy mornings and can be a time when your nails become cracked and brittle. It’s important to take care of your nails year round, however during the winter they can often require a bit more TLC. We at The Edge have compiled the following professional tips and tricks to help you care for your nails the best possible way this winter season.

  • Restore the moisture in your nails: While many people are often quite good at remembering to restore moisture to their hands by applying their favourite hand cream regularly, often people don’t put quite so much care and attention into restoring the moisture to their nails. Winter is a time when moisture loss can occur as the cool dry air has a dehydrating effect ...
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Comments | Posted in How To Articles By Chloe Ward
Nail Salon

To those who are less tech-savvy creating and managing social media accounts such as Facebook, Twitter and Instagram can seem daunting, however when used correctly social media is the most beneficial free marketing tool to help your salon get to the next level and drive new business. At The Edge we love connecting with our customer base via our social media platforms and are active on Facebook (@edgenails), Twitter (@edgenails) and Instagram (@edgenails). Whether you’re a social media whizzkid or an absolute beginner, we have collated the following tips and tricks to inform you how to harness the power of social media marketing to help grow your business.

  • Post Images: Customers respond well to visual stimulants and what better wa...
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Comments | Posted in How To Articles By Chloe Ward
Hands With Painted Red Nails

There is nothing more frustrating than treating yourself to a beautiful manicure and a couple of days later the chips start appearing. With our busy lives it is difficult to prevent your nails from chipping and although there is no miracle cure to abolish chipping altogether we at The Edge have collated the following five professional tips and tricks to increase the staying power of your polish!

  1. Prep your nails: It is important prior to applying polish that you have taken the time to shape, file and buff the nails. Grooming nails not only makes them appear tidy but also creates a smooth base for the polish to adhere to. Our range of professional quality Files , Buffers and Tools ensure you can easily complete this vital prepping stage.
  2. ...
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Comments | Posted in How To Articles By Chloe Ward
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