With Instagram currently boasting 500million active users per day it is becoming more and more vital for salons and mobile nail techs to use the platform to help promote their businesses. If you are not currently using Instagram to promote your business here’s a few reasons why you should; your page can become a free of charge online portfolio for your work, it is a great way to engage with your current client base and it helps you reach new potential clients. If you already have an Instagram account for your business but are struggling to grow it then this could be just the blog post you've been looking for. Our marketing team have compiled the following five techniques that you can implement to help grow your Instagram business account: ...

To those who are less tech-savvy creating and managing social media accounts such as Facebook, Twitter and Instagram can seem daunting, however when used correctly social media is the most beneficial free marketing tool to help your salon get to the next level and drive new business. At The Edge we love connecting with our customer base via our social media platforms and are active on Facebook (@edgenails), Twitter (@edgenails) and Instagram (@edgenails). Whether you’re a social media whizzkid or an absolute beginner, we have collated the following tips and tricks to inform you how to harness the power of social media marketing to help grow your business.

• Post Images: Customers respond well to visual stimulants and what better wa...