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how-to-articles

Instagram For Your Business

With Instagram currently boasting 500million active users per day it is becoming more and more vital for salons and mobile nail techs to use the platform to help promote their businesses. If you are not currently using Instagram to promote your business here’s a few reasons why you should; your page can become a free of charge online portfolio for your work, it is a great way to engage with your current client base and it helps you reach new potential clients. If you already have an Instagram account for your business but are struggling to grow it then this could be just the blog post you've been looking for. Our marketing team have compiled the following five techniques that you can implement to help grow your Instagram business account: ...

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Comments | Posted in How To Articles By Chloe Ward

Last week we launched our brand new Fluorescent Powder Ombre Kits which include two Fluorescent Powders from the Amy G Nail Art Collection , two cosmetic sponges and our bestselling Over The Top gel topcoat from our Gelover range. At only £12.95 + VAT per kit you are saving an amazing £5.00 off the RRP. The kits enable you to easily create this summers hottest nail trend. Follow these simple steps to create fluorescent ombre nails your clients are going to love today;

Fluorescent Nail

1) Apply the Over The Top gel top coat and cure for 60secs in a LED lamp or 120secs in a UV lamp

Over The Top Gel Topcoat

2) Split a Cosmetic Wedge in half and pick up one of the Fluorescent Powders. Apply the powder to one half of your nail by using a dabbing motion

Cosmetic Wedges

3) Pick up the ot...

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Comments | Posted in How To Articles By Chloe Ward
Finished Design

All it takes is a quick scroll through Instagram to know that flames are hot in the world of nail art right now. Here at The Edge we tasked our technical team with putting together a super simple fluorescent flames tutorial. Follow the below step-by-step guide to create your very own scorching design.

STEP ONE

Step One

Paint two coats of It's All White soak off gel polish from our Gelover range and cure

STEP TWO

Step Two

Apply Over The Top soak off gel topcoat from our Gelover range and cure

STEP THREE

Step Three

Using Gel Wipe Off Solution wipe away the tacky layer of the gel

STEP FOUR

Step Four

Using the Fine Detailer Brush create your flames using the White Creative Nail Art Gel , paint on your flames and cure. For a more detailed t...

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Comments | Posted in How To Articles By Chloe Ward

Today our how to guide is going to show you step by step how you can encapsulate the Angel Papers and Angel Flakes from our brand new Amy G Nail Art Collection onto the nail using clear acrylic. This easy to follow process has been created for you by celebrity nail artist Amy G and the tutorial can also be viewed on our official YouTube page.

Nail FX Soak Off Gel in shade Nude £8.95 + VAT

High Shine Non Wipe Top Coat £5.95 + VAT

Angel Papers (available in Blue and Pink) £2.95 + VAT and Angel Flakes (available in six colours) £1.95 + VAT

Pro File Pack £6.50 + VAT

High Shine Non Wipe Top Coat £5.95 + VAT

Comments | Posted in How To Articles By Chloe Ward
Nail Salon

For some salons the months of October and November can be quieter ones, with the busy Christmas period looming you may feel that your appointment schedule is quieter then you would like. If this is the case use the spare time that you have to help boost the marketing activities for your salon to help drive new business. Below are some tips and tricks to help you market your salon effectively this autumn.

Add value to your client’s appointment: While it’s tempting to offer your treatments at a discounted rate for a limited time to help boost appointments it can offer a great short term fix however will reduce probability and can result in devaluing your services. Instead try offering your clients added value to their appointments whether...

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Comments | Posted in How To Articles By Chloe Ward

The weather is warming up and it is that time of year when summer has officially begun! Whether your summer plans include travelling, festivals or gardening in the sun it is always important to have perfectly manicured nails. In order to take care of your nails during the summer months it is necessary to carry out an appropriate nail care routine. We have put together the following tips and tricks to ensure your nails stay healthy and hydrated all summer long:

Top Coat
  1. Whether you are going to be gardening in the sun or dipping in and out of the pool it is important to apply a strong top coat over your nail polish to ensure that your polish lasts as long as possible. Our 5 Star Top Coat is the perfect choice as it acts as a durable top coat ...

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Comments | Posted in How To Articles By Chloe Ward
Salon

Hygiene is a vital part of any salon routine and law states that every working environment needs to be safe and hygienic in order to operate. It is the responsibility of everyone working within the salon to prevent the possible spread of infection or disease by using professional hygienic practice. In order to achieve this within your salon we have devised the following checklist to ensure that you are maintaining a safe and hygienic working environment:

Personal Hygiene: Working within the beauty industry you are a representation of your business and the services you provide so it is vitally important that a high level of personal hygiene and grooming is maintained at all times, ensure that both your uniform and shoes are clean and fre...

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Comments | Posted in How To Articles By Chloe Ward
Manicure

The beginning of the year can sometimes leave you slightly strapped for cash and if this is meaning that you cannot keep up with your regular manicures at the salon then don’t despair we at The Edge have created this helpful guide for achieving professional manicures at home. Although completing your own manicure will never be as relaxing or pampering as the salon experience with these tips and tricks you can attempt to master the basics at home and remember practice makes perfect!

Step One: Remove all your current nail polish using our new and efficient Nail Polish Remover Pot which is filled with acetone and cleaning bristles to help you quickly remove all traces of your polish.

Step Two: If necessary dependant on length trim y...

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Comments | Posted in How To Articles By Chloe Ward
Toenail Trimming

During winter when you are regularly wearing closed toe shoes it is vitally important to ensure that your toenails are regularly trimmed to avoid ingrown toenails or infections developing. If you are wondering what is the best way to trim your own toenails at home then here are some professional tips and tricks to ensure this procedure is done safely and correctly.

  • Before using any implements on your toes it is vitally important that they have been sterilised to ensure maximum hygiene. Our Sanitising Spray is formulated to hospital standard to kill bacteria and is perfect for sterilising toenail clippers and files before use. Before beginning the toe nail trimming process apply our Sanitising Hand Gel directly to your hands to kill any ...
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Comments | Posted in How To Articles By Chloe Ward

Acrylic nails are an ever popular nail enhancement system and although they make your nails look picture perfect they do also require a certain level of maintenance both in the salon and at home. We at The Edge have compiled the following list of helpful tips and tricks to ensure that you care for your artificial nails correctly away from the salon, to ensure their longevity and to keep them looking as good as new.

  • Top up your Top Coat: If you want to enhance the shine of your perfectly painted acrylic nails before your next salon visit then simply apply a Top Coat to give your nails a glossy professional shine. Paint over your polish with our Mirror Gloss Top Coat which can be applied to the nail enhancement and ensures added protectio...
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Comments | Posted in How To Articles By Chloe Ward
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