With Instagram currently boasting 500million active users per day it is becoming more and more vital for salons and mobile nail techs to use the platform to help promote their businesses. If you are not currently using Instagram to promote your business here’s a few reasons why you should; your page can become a free of charge online portfolio for your work, it is a great way to engage with your current client base and it helps you reach new potential clients. If you already have an Instagram account for your business but are struggling to grow it then this could be just the blog post you've been looking for. Our marketing team have compiled the following five techniques that you can implement to help grow your Instagram business account: ...Read More
Last week we launched our brand new Fluorescent Powder Ombre Kits which include two Fluorescent Powders from the Amy G Nail Art Collection , two cosmetic sponges and our bestselling Over The Top gel topcoat from our Gelover range. At only £12.95 + VAT per kit you are saving an amazing £5.00 off the RRP. The kits enable you to easily create this summers hottest nail trend. Follow these simple steps to create fluorescent ombre nails your clients are going to love today;
1) Apply the Over The Top gel top coat and cure for 60secs in a LED lamp or 120secs in a UV lamp
2) Split a Cosmetic Wedge in half and pick up one of the Fluorescent Powders. Apply the powder to one half of your nail by using a dabbing motion
3) Pick up the ot...Read More
All it takes is a quick scroll through Instagram to know that flames are hot in the world of nail art right now. Here at The Edge we tasked our technical team with putting together a super simple fluorescent flames tutorial. Follow the below step-by-step guide to create your very own scorching design.
Using Gel Wipe Off Solution wipe away the tacky layer of the gel
STEP FOURRead More
Today our how to guide is going to show you step by step how you can encapsulate the Angel Papers and Angel Flakes from our brand new Amy G Nail Art Collection onto the nail using clear acrylic. This easy to follow process has been created for you by celebrity nail artist Amy G and the tutorial can also be viewed on our official YouTube page.
For some salons the months of October and November can be quieter ones, with the busy Christmas period looming you may feel that your appointment schedule is quieter then you would like. If this is the case use the spare time that you have to help boost the marketing activities for your salon to help drive new business. Below are some tips and tricks to help you market your salon effectively this autumn.
Add value to your client’s appointment: While it’s tempting to offer your treatments at a discounted rate for a limited time to help boost appointments it can offer a great short term fix however will reduce probability and can result in devaluing your services. Instead try offering your clients added value to their appointments whether...Read More
The weather is warming up and it is that time of year when summer has officially begun! Whether your summer plans include travelling, festivals or gardening in the sun it is always important to have perfectly manicured nails. In order to take care of your nails during the summer months it is necessary to carry out an appropriate nail care routine. We have put together the following tips and tricks to ensure your nails stay healthy and hydrated all summer long:
Whether you are going to be gardening in the sun or dipping in and out of the pool it is important to apply a strong top coat over your nail polish to ensure that your polish lasts as long as possible. Our 5 Star Top Coat is the perfect choice as it acts as a durable top coat ...
Hygiene is a vital part of any salon routine and law states that every working environment needs to be safe and hygienic in order to operate. It is the responsibility of everyone working within the salon to prevent the possible spread of infection or disease by using professional hygienic practice. In order to achieve this within your salon we have devised the following checklist to ensure that you are maintaining a safe and hygienic working environment:
Personal Hygiene: Working within the beauty industry you are a representation of your business and the services you provide so it is vitally important that a high level of personal hygiene and grooming is maintained at all times, ensure that both your uniform and shoes are clean and fre...Read More
The beginning of the year can sometimes leave you slightly strapped for cash and if this is meaning that you cannot keep up with your regular manicures at the salon then don’t despair we at The Edge have created this helpful guide for achieving professional manicures at home. Although completing your own manicure will never be as relaxing or pampering as the salon experience with these tips and tricks you can attempt to master the basics at home and remember practice makes perfect!
Step One: Remove all your current nail polish using our new and efficient Nail Polish Remover Pot which is filled with acetone and cleaning bristles to help you quickly remove all traces of your polish.
Step Two: If necessary dependant on length trim y...Read More
During winter when you are regularly wearing closed toe shoes it is vitally important to ensure that your toenails are regularly trimmed to avoid ingrown toenails or infections developing. If you are wondering what is the best way to trim your own toenails at home then here are some professional tips and tricks to ensure this procedure is done safely and correctly.
- Before using any implements on your toes it is vitally important that they have been sterilised to ensure maximum hygiene. Our Sanitising Spray is formulated to hospital standard to kill bacteria and is perfect for sterilising toenail clippers and files before use. Before beginning the toe nail trimming process apply our Sanitising Hand Gel directly to your hands to kill any ...
Acrylic nails are an ever popular nail enhancement system and although they make your nails look picture perfect they do also require a certain level of maintenance both in the salon and at home. We at The Edge have compiled the following list of helpful tips and tricks to ensure that you care for your artificial nails correctly away from the salon, to ensure their longevity and to keep them looking as good as new.
- Top up your Top Coat: If you want to enhance the shine of your perfectly painted acrylic nails before your next salon visit then simply apply a Top Coat to give your nails a glossy professional shine. Paint over your polish with our Mirror Gloss Top Coat which can be applied to the nail enhancement and ensures added protectio...