To those who are less tech-savvy creating and managing social media accounts such as Facebook, Twitter and Instagram can seem daunting, however when used correctly social media is the most beneficial free marketing tool to help your salon get to the next level and drive new business. At The Edge we love connecting with our customer base via our social media platforms and are active on Facebook (@edgenails), Twitter (@edgenails) and Instagram (@edgenails). Whether you’re a social media whizzkid or an absolute beginner, we have collated the following tips and tricks to inform you how to harness the power of social media marketing to help grow your business.
- Post Images: Customers respond well to visual stimulants and what better way to grab their attention than by posting an image of the beautiful nail art design you just created for your client. It will showcase your skills as a nail professional and will help to attract a potential new customer base.
- Display your contact information: Use your social media pages as an extension of your website, have all of your contact information readily available on each account to make it as easy as possible for your customers to get in touch with you.
- Engage with your customers: Whether it’s your pre-existing customers leaving a rave review on your Facebook page, or a potential new customer tweeting you to ask for your price list, respond to these comments in a timely manner. This will help to drive conversation and rapport between your business and your clients and will enable you to easily engage with your customer base.
- Promotions and competitions: Everyone loves a good deal or special offer, promote any discounts you may be offering in your salon via your social media pages, this will draw in both existing and potential customers and will help to spread awareness.
We hope this information has helped to convince you of the benefits of social media and how it can help to grow your business. To get the ball rolling spend some time researching which social media platforms will work best for you and your business and set up your accounts. Once you’re all set up it’s then down to you to manage your page and keep it up to date with fresh content whenever is convenient for you. Although do be warned checking social media updates can be addictive, so you may find yourself glued to your phone or computer checking all those rave reviews your customers are leaving for you – you have been warned!